Client: Tearaja
Tearaja , a revolutionary tea gifting brand, is disrupting the centuries-old tea industry by offering a selection of fresh teas sourced directly from the most exquisite tea gardens of India,
fundamentally changing how we perceive and gift tea. With a mission to eliminate intermediaries, Tearaja embodies a global tea community. Their latest offering, the "Prakriti" tea gift box, prompted their choice of Goodbiscuits for a product video shoot.
Objective:
The launch of "Prakriti," meaning nature, aimed to encapsulate the harmonious blend between the product and its natural origins. Goodbiscuits' objective was to create a concise video illustrating the symbiotic relationship between the tea box and nature, capturing its essence and eco-friendly elements for a compelling narrative.
How We Did It:
In the pre-production phase, GoodBiscuits meticulously selected a vibrant, nature-rich location and opted for a captivating montage approach. They handpicked a fitting melody to complement the desired ambiance. During production, the golden hours were utilized to maximize the scenic beauty, experimenting with unique equipment like the Lensbaby lens for added creativity.
Post-production was seamless due to thorough pre-planning. The montage effortlessly showcased the connection between nature and the "Prakriti" box, accentuated by visually striking shots and musical harmony. The final output astounded Tearaja with its congruence to their vision and required no revisions, highlighting Goodbiscuits' prowess in video production.
Output:
GoodBiscuits accomplished the project flawlessly, resulting in a captivating product video that aligned with Tearaja's ideals. The absence of revisions emphasized the skillful execution and the perfect synergy between their creative expertise and Tearaja's brand message. This video promises to be a pivotal asset for Tearaja's social media campaign and brand films, embodying the essence of both the "Prakriti" box and the tea brand itself.
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